With Spring in the air we thought, hmm...it's time for a sunny sale. So starting today and running through next Tuesday you can save 20% on all our products. How do you get the savings? Simple, use the code Spring2016 at checkout. From our sunscreen to our moisturizer with SPF to our cleanser and our night cream...it's all 20% off. [More]

The results of a new study conducted by UC Berkeley and published in the journal Environmental Health Perspective finds that levels of potential hormone disrupting chemicals are reduced in the body after switching personal care products. [More]

Recently both Vogue and Harper's Bazaar touted the benefits of sunscreen as THE year-round anti-aging weapon. This was in addition to Women's Health and Yahoo Beauty calling sunscreen the #1 most effective wrinkle-fighting treatment. I especially love it when the high fashion magazines promote the benefits of sunblock. It means a lot because even though I may not agree, these magazines are often seen as the bible on all things fashion, beauty and skin care. [More]

Yes yes yes - the title of my article says it all! Sunscreen is the top ranked treatment for fighting wrinkles. Imagine how excited I was (but not surprised) when I saw this message in a recent Women's Health article (and then reposted on Yahoo Beauty) about sunscreen. Here's the deal... [More]

Hope you are all enjoying the summer and getting in some fun at the beach and in the sun. Of course I also hope you are wearing sunscreen. I'm sure you are because you all are frequent readers of our suncare smarts education series! Lately a number of people have asked me how sunscreens work and specifically the difference between mineral and chemical sunscreens. I'm here to answer this question for you all and add to our suncare smarts series... [More]

4th of July means summer is in full swing. What better time to head out doors and play in the sun. Just remember to put on sunscreen and with our 4th of July Sale it's easier than every. Save 15% from today through Monday (July 6th) storewide. Natural Sunscreen, Organic Revitalizing Night Cream and Organic Purifying Facial Cleanser. No promo code is needed, the 15% is already taken off. So if you need some sunblock, moisturizer or cleanser - nows the time to grab'em. [More]

There is a whole online DIY movement these days. I think in part due to the advent and popularity of great sites like Pinterest and Etsy. I'm a fan of this movement as it can create some really authentic products in our over-marketed environment. However I believe there are limits especially when it comes to sunscreen. I know you might be thinking, well that's convenient, you own a suncare company - but it's not about convenience - it's about safety and effectiveness. All sunscreens are actually a US Food and Drug Administration (FDA) regulated over the counter drug with multiple testing requirements. Additionally there are real dangers with creating your own sunblock. [More]

Yes it pained me to write that title especially as it's Skin Cancer Awareness month, skin cancer is on the rise and even more so because it has been proven that there is a direct connection between sunscreen and the prevention of skin damage and premature skin aging. But it's sadly the truth that most Americans don't wear sunscreen. There's even a discussion lately on the internet about sunscreen shaming. I was so surprised that people were actually being criticized for wearing sunscreen. [More]

Memorial Day means two things - the start of summer and our BIG SALE! Get 20% off from today through next Tuesday (May 26) on all our products. Natural Sunscreen, Organic Night Cream and Organic Cleanser. Try one or try them all - with summer here sunblock is a definite must. Plus you won't need any promo code, the 20% is already applied. So shop away! [More]

With Mother's Day fast approaching we thought we'd show a little motherly love. Get 20% off our new sunscreen, cleanser and night cream. No promo code is needed, just shop away through Monday, May 11, 2015. [More]