Hope you all had a fun 4th of July filled with picnics, barbeques, beach time and sunscreen! I spent my fourth on the beach with a group of friends. Surprisingly I had a fair number of my girlfriend ask how I use and apply my sunscreen everyday and how I use sunscreen with my make-up. So this week I thought I’d share my routine with you. [More]

We have one heck of a deal for you! In honor of the 4th of July, save 20% on everything we sell! No need to enter a promo code, just add the items to your cart as the sale price is already reflected on the site. Note that the sale runs through July 7th, 2014 so if you're looking for some great sunscreen / sunblock or sunburn relief gel, now's the time to buy. Plus you can use our 50% off sunburn relief gel on top of this offer. Just use the promo code sunburn50 at checkout. [More]

We just updated our sale on our Sunburn Relief Gel! Now buy any of our sunscreens and get 50% off our Sunburn Relief Gel by using the promo code sunburn50 at checkout. Once you add the items and promo code to your cart, you'll see the discount. We've also extended the offer until July 15th, 2014 for more savings! The fine print says it is not combinable with other codes. That said, it's a great deal. [More]

I often get asked by my friends and especially mom friends: what should I look for in a sunscreen for myself and for my kids, what's the difference between mineral and chemical sunscreen, how much and how often should I apply? Thankfully we've written blog posts on all of these topics! But one question that we have not tackled here yet is: what sunscreen should I definitely avoid? [More]

We have a great offer for you. Spend over $22 on sunscreen and get 50% off our Sunburn Relief Gel. Just use the promo code sunburn50 at checkout. It's that simple! Basically it means buy any sunscreen at full price, our SPF 15...our SPF 30...our Baby Block SPF 30...our SPF 40, and you'll qualify. Or if they are on sale, just make sure your order total (without tax or shipping) is over $22. Once you add the items and promo code to your cart, you'll see the discount. Now remember, the offer ends June 30th, 2014 and is not combinable with other offers. That said, it's a great deal. [More]

Summer is here and the Polar Vortex is gone! It’s been so nice to have sunshine and to be able to spend some weekends out and about, enjoying the weather. Of course I make sure to wear sunscreen every day and I might even put on a higher SPF in the summertime, as I tend to spend more time out in the sun than in the winters. I’m well covered on my face and body but one part I tend to neglect at times are my eyes. Yes your eyes need protection from the sun as well. [More]

Painted Rock is one of those local in-the-know things. You'll find a few posts about it on the internet but for the most part you'll either find out from a local or because you cruised right past. Quite literally, it is a painted rock on Block Island. Albeit one that's been painted hundreds if not thousands of times with message ranging from the absurd to wedding proposals to presidential welcomes and beyond. Plus, you can have a go at painting it any time you like... [More]

Every year the Environmental Working Group (EWG), a non-profit consumer advocacy group, puts out a new sunscreen guide. This is the guide's 8th year and we are named one of the best sunscreens out there! What is the EWG guide? It contains hundreds of sunscreens / sunblocks the EWG examines and rates. They painstakingly look through sunscreens ingredient by ingredient to determine what works and what is safe. In their own words it "gives shoppers an easy-to-use, searchable online database to the safest, most effective sun protection products." [More]

Last week I provided some tips and tricks for swimsuit shopping. Summer and sunshine are getting closer and closer and I'm sure many of you are excited for the sun, like I am, after the brutal winter. A beach trip or dip in the outdoor pool is right around the corner! So this week I want to provide some quick hit tips I researched to help you find the best swimsuit size and fit based on your body shape. I hope my information will make shopping for a swimsuit a bit easier for you. [More]

It's the time of year again - the time of year when I come out of hibernation and have to actually groom my body again. It's summertime and that means swimsuit season. Ugh. I prefer turtle neck and wool pants seasons where I can keep my body hidden and unkempt. Ok was that too much information? No really I love the summer and sunshine, I do run a suncare company, I just dread swimsuit season and shopping for one. [More]